The province of Jaén can justly
claim to be one of the biggest producers of olive oil in the world. You only
have to drive between Baeza, Úbeda and Cazorla to discover what I mean – mile
after mile of rolling olive groves stretch out as far as the eye can see.
This oil from Jaén was
traditionally sold in bulk to companies from other parts of Spain and the rest
of Europe, but local businessmen are beginning to realize that they have an
exceptional product on their hands if they start to bottle and market it
themselves. Olive oil can be as complex as wine – numerous varieties (Picual is
the most widespread one in this area) and styles exist, so it’s a question of marrying
your personal taste to a product.
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